Digital Caveman 001: Melissa Attree, Ogilvy’s Director of Content Strategy joins us in the Digital Cave
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Digital Caveman is a show about innovation and business in the world of creating content online. We are all still cavemen exploring the unknown.
Join the Digital Caveman as we talk to the cleverest people in the world, about how to navigate business on the internet through to the future.
In our first episode Digital Caveman asks: how do we navigate the new space presented by social and digital platforms?
Top international advertising and marketing company Ogilvy & Mather responded by bringing in the savvy Melissa Attree, who has been working with social media before it was a ‘thing’, as their new Director of Content Strategy.
- How do we facilitate conversations with consumers?
- How do we align new ways of thinking with traditional advertising?
- How do we intersect conversations and understand and manage communities?
Listen up! Digital Caveman unpacks all this and more.