Digital Caveman 004: TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury loves crazy pitches and ultra-targeted, engaging content
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All brands have different needs. But they have one thing in common. They need to appeal directly to a highly specific and targeted consumer base.
TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury has been in marketing and advertising for 17 odd years. In this episode of Digital Caveman, he dishes on interacting and speaking to consumers as people, with specific wants and needs.
In so doing, marketers can turn what used to be a monologue, into a dialogue that adds value to consumers’ lives.