Digital Caveman 004: TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury loves crazy pitches and ultra-targeted, engaging content

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 004: TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury loves crazy pitches and ultra-targeted, engaging content

Click here to listen in iTunes.

All brands have different needs. But they have one thing in common. They need to appeal directly to a highly specific and targeted consumer base.

TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury has been in marketing and advertising for 17 odd years. In this episode of Digital Caveman, he dishes on interacting and speaking to consumers as people, with specific wants and needs.

In so doing, marketers can turn what used to be a monologue, into a dialogue that adds value to consumers’ lives.

Listen up! Digital Caveman unpacks all this and more!

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Digital Caveman 003: go viral with iDigital’s Director Brennan Wright

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 003: go viral with iDigital’s Director Brennan Wright

Click here to listen in iTunes.

This week in the Digital Cave, Director of iDigital Brennan Wright, explains how his agency taps into the digital space using influential individuals.

Audiences are suspicious of highly branded content, but influencers have meaningful access to spaces that brands want to tap into.

From celebrity personalities, to talented creatives and digital natives, this is about adapting content to fit each influencer.

It’s not about the size of the audience; it’s about the authenticity of the content distribution.

Listen up! Digital Caveman unpacks all this and more!


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Digital Caveman 002: Quirk Executive Creative Director talks Skittles, growing a fanbase and proving digital’s value

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 002: Quirk Executive Creative Director talks Skittles, growing a fanbase and proving digital’s value

Click here to listen in iTunes.

Creativity meets success in the form of Executive Creative Director of Quirk, Andrew Bloom.

Bloom talks about the infamous experiential Skittles campaign that built up a fan-base of 2.8 million people within four months and increased product sales by 30%.

How do we make the most of the living and breathing audience present in the digital space?
How do we measure meaningful audience engagement?
How do we prove digital’s value to clients?

Listen up! Digital Caveman unpacks all this and more.

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