Digital Caveman 005: OFyt’s Kelly Putter on finding ‘human truth’ in your brand’s campaign
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“In order to stop someone in their tracks, you’ve got to speak to them like a human.”
Unlike many in the field, Putter isn’t distracted by the digital medium, but accommodates it into a model that gets to the heart of fundamental human truths.
- How can rudimental technology like USSD provide insight into everyday life?
- How do we avoid homogenising ‘consumer’?
- Why are we chasing ‘likes’ and what does that even mean?