Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive
Click here to listen in iTunes.
But it is digital that keeps television broadcasting relevant.
Kelly has proved this assertion over the course of 15 years: integrating digital and building engagement around shows like Idols, Big Brother, Masterchef SA and Survivor South Africa.
• How do you integrate new platforms into businesses focussed on traditional media?
• How can you make digital a cornerstone of your programming?
• How do you keep traditional broadcasting from being phased out?