Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Click here to listen in iTunes.

Television builds community. So says Robin Kelly, Executive Editor of Don’t Look Down Entertainment’s digital division.

But it is digital that keeps television broadcasting relevant.

Kelly has proved this assertion over the course of 15 years: integrating digital and building engagement around shows like Idols, Big Brother, Masterchef SA and Survivor South Africa.

• How do you integrate new platforms into businesses focussed on traditional media?
• How can you make digital a cornerstone of your programming?
• How do you keep traditional broadcasting from being phased out?

Listen up! We unpack all this and more in this episode of Digital Caveman.

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Digital Caveman 006: Dave Duarte on how he helped Ogilvy dominate the digital market

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 006: Dave Duarte on how he helped Ogilvy dominate the digital market

Click here to listen in iTunes.

Most companies still think that digital is a quick fix problem. But digital is everyone’s responsibility.

So explains founder of customised education company Treeshake, Dave Duarte.

A learning-centred approach to marketing and strategy provides business solutions. This is valuable than the surface level analytics and insights we are so fixated on. Good digital is about authentic communication.

How did Dave’s ninja learning solutions hurl one advertising agency to the top of the digital marketing space?

Listen up! Digital Caveman unpacks all this and more!

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