Digital Caveman 002: Quirk Executive Creative Director talks Skittles, growing a fanbase and proving digital’s value
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Bloom talks about the infamous experiential Skittles campaign that built up a fan-base of 2.8 million people within four months and increased product sales by 30%.
How do we make the most of the living and breathing audience present in the digital space?
How do we measure meaningful audience engagement?
How do we prove digital’s value to clients?
Listen up! Digital Caveman unpacks all this and more.