Digital Caveman 003: go viral with iDigital’s Director Brennan Wright
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This week in the Digital Cave, Director of iDigital Brennan Wright, explains how his agency taps into the digital space using influential individuals.
Audiences are suspicious of highly branded content, but influencers have meaningful access to spaces that brands want to tap into.
From celebrity personalities, to talented creatives and digital natives, this is about adapting content to fit each influencer.
It’s not about the size of the audience; it’s about the authenticity of the content distribution.
Listen up! Digital Caveman unpacks all this and more!