January 19, 2016 Thread Admin

Digital Caveman 005: OFyt’s Kelly Putter on finding ‘human truth’ in your brand’s campaign

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 005: OFyt’s Kelly Putter on finding ‘human truth’ in your brand’s campaign

Click here to listen in iTunes.

“In order to stop someone in their tracks, you’ve got to speak to them like a human.”

So maintains OFyt Creative Director Kelly Putter, providing a fresh perspective on the fast-moving digital marketing industry.

Unlike many in the field, Putter isn’t distracted by the digital medium, but accommodates it into a model that gets to the heart of fundamental human truths.

  • How can rudimental technology like USSD provide insight into everyday life?
  • How do we avoid homogenising ‘consumer’?
  • Why are we chasing ‘likes’ and what does that even mean?

Listen up! Digital Caveman unpacks all this and more!

Subscribe | Download

 

Tagged: , , , , , , , , , ,