February 15, 2016 Thread Admin

Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Click here to listen in iTunes.

Television builds community. So says Robin Kelly, Executive Editor of Don’t Look Down Entertainment’s digital division.

But it is digital that keeps television broadcasting relevant.

Kelly has proved this assertion over the course of 15 years: integrating digital and building engagement around shows like Idols, Big Brother, Masterchef SA and Survivor South Africa.

• How do you integrate new platforms into businesses focussed on traditional media?
• How can you make digital a cornerstone of your programming?
• How do you keep traditional broadcasting from being phased out?

Listen up! We unpack all this and more in this episode of Digital Caveman.

Subscribe | Download

Tagged: , , , , , , , ,