Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 007: The battle between traditional television and content streaming: how Robin Kelly is keeping television alive

Click here to listen in iTunes.

Television builds community. So says Robin Kelly, Executive Editor of Don’t Look Down Entertainment’s digital division.

But it is digital that keeps television broadcasting relevant.

Kelly has proved this assertion over the course of 15 years: integrating digital and building engagement around shows like Idols, Big Brother, Masterchef SA and Survivor South Africa.

• How do you integrate new platforms into businesses focussed on traditional media?
• How can you make digital a cornerstone of your programming?
• How do you keep traditional broadcasting from being phased out?

Listen up! We unpack all this and more in this episode of Digital Caveman.

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Digital Caveman 004: TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury loves crazy pitches and ultra-targeted, engaging content

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 004: TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury loves crazy pitches and ultra-targeted, engaging content

Click here to listen in iTunes.

All brands have different needs. But they have one thing in common. They need to appeal directly to a highly specific and targeted consumer base.

TBWA\HUNT\LASCARIS’s Chief Creative Officer Peter Khoury has been in marketing and advertising for 17 odd years. In this episode of Digital Caveman, he dishes on interacting and speaking to consumers as people, with specific wants and needs.

In so doing, marketers can turn what used to be a monologue, into a dialogue that adds value to consumers’ lives.

Listen up! Digital Caveman unpacks all this and more!

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Digital Caveman 002: Quirk Executive Creative Director talks Skittles, growing a fanbase and proving digital’s value

Podcast show on digital innovation and online marketing strategy in the digital age

Digital Caveman 002: Quirk Executive Creative Director talks Skittles, growing a fanbase and proving digital’s value

Click here to listen in iTunes.

Creativity meets success in the form of Executive Creative Director of Quirk, Andrew Bloom.

Bloom talks about the infamous experiential Skittles campaign that built up a fan-base of 2.8 million people within four months and increased product sales by 30%.

How do we make the most of the living and breathing audience present in the digital space?
How do we measure meaningful audience engagement?
How do we prove digital’s value to clients?

Listen up! Digital Caveman unpacks all this and more.

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